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what's playing? | triple j playlist concept (unaffiliated)

project type

Advertising Campaign Concept

date

August 2022

With updates on new and returning music to the charts, all while celebrating the station’s alternative roots, image and vast range of programming, What’s Playing is a streamlined playlist and music promotion concept created for Triple J, bringing together my illustrative and business design abilities with the station’s method of promotion and passion for music.

Key art and assets were created by studying the many iterations visual design Triple J has had in festival and social promotion, with an important focus in capturing the diversity and range of the station’s adult demographic.

Through physical assets such as vinyl collections and billboards/posters, and extensive digital work in social media planning, descriptions and interlinking paths with Triple J’s website, What’s Playing is the exemplary series regarding my marketing, business development and collective graphic design skills and how they can be an asset to the industry.

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