easy done dinners

Created with environmentally-friendly protocol in consideration and expanding the audience of ready-made meals, Easy Done Dinners is my major package branding concept that helped develop my understanding and application of product details and management, as well as furthering my marketing skills.

Using my family member's preferred frozen meal brands and their feedback towards them as a base, I ensured that Easy Done Dinners would live to its name by being easily legible in text and carrying a warm, accessible tone in its visual design. From the sample elements here, a wide variety of meals would be included in the brand rollout, with portions in place for ease of use, so any appetite could be eased around Australia.